We help you unlock growth and win new clients.
Go-to-market consulting for complex solution providers
Go-to-market is the core of your business strategy, and we have 25 years of experience in helping complex solution providers grow through new business opportunities.
How can we help?
We have a collaborative, pragmatic and proven approach to winning new business.
Go-to-market consulting
Win new clients with a clearer view of who you serve, the value you create, and how to start better conversations.
Start your startup
Turn your software-enabled business idea into a practical plan for your market, product, and technology.
Executive roundtables
Bring the right client leaders together for focused discussions that can open the door to meaningful follow-up conversations.
Go-to-market consulting
A clearer path to new customers
When growth stalls, the answer is not always more sales activity. You may need to sharpen who you serve, make your value easier to understand, or give your team a better way to start a conversation.
We work with you to diagnose the real issue, set a practical direction, and put it into action. Our approach uses point-of-view selling: sharing a useful perspective on a prospective client’s challenges and future to begin relevant conversations and qualify opportunities.
See how we workStart your startup
Build the plan before you build the product
A promising idea still needs a clear customer, a reason they will care, and a sensible first version of the product. We help founders work through those decisions before committing time and money to technology.
Together, we shape a practical plan for reaching customers, defining the initial product, and choosing a technology path that fits.
See startup supportExecutive roundtables
Create the conditions for a useful conversation
A well-designed roundtable gives business leaders a focused reason to meet and exchange perspectives. We help shape the topic, invite the right participants, and facilitate the discussion.
We have run more than 30 executive roundtables. In past engagements, participating vendors secured follow-up conversations with approximately 90% of participants.
See how roundtables workOur work
Work that puts the ideas into practice
We work with businesses tackling complex challenges, from helping people make more of their healthcare appointments to shaping data foundations for AI and integration.
Helping people leave a doctor’s appointment knowing what was said.
Gareth Sutton is Chief Growth Officer.
Neuroplastiq
Accelerating the definition of a common data model for AI, agentic workflows, and system integration initiatives.
Gareth Sutton is co-founder.
Alembic
An advisory engagement focused on go-to-market strategy and business model innovation.
Global Supply Chain Risk Management Leader
Building the go-to-market plan after the acquisition of an Australian software company.
Urban Planning Consulting Firm
Participated in a leadership forum to help their future leaders understand the impact and opportunity of AI.
Latest writing
Points of view
Ideas and practical perspectives on strategy, go-to-market, AI, technology, and the industries changing around them.
Experience that makes complexity easier to navigate
Strategic Foundations brings 25 years of go-to-market experience to businesses with complex solutions. Gareth Sutton is our Principal. We work alongside leaders and founders to diagnose what is holding progress back and make the next steps clear.
About Strategic FoundationsHave a growth challenge or an idea to work through?
Tell us what you are trying to achieve. We’ll arrange a conversation and see whether we can help.